Effects of Website Interactivity on Skin Cancer–Related Intentions and User Experience: Factorial Randomized Experiment

Background Digital media technologies provide users with the ability to interact content and receive information based on their preferences engagement. Objective We used skin cancer sun protection as a health topic explore how modality interactivity, interface tools that afford greater activity, resulting in depth breadth of mentally representing experiencing mediated content, message extent which system allows exchange messages back forth websites, influenced users’ attitudes, knowledge, behavioral intentions, experience. Methods employed 2×2 (modality interactivity: high vs low; low) between-subject online experiment for 4 websites were created. Participants (n=293) recruited using Amazon Mechanical Turk randomly assigned into 1 conditions. After browsing website, participants completed an survey regarding experience cognitive perceptions. General linear models path analysis analyze data. Results Both interactivity (P=.001) (P<.001) had impact intention use protection. Attitudes toward perceived knowledge effects intention, individually. condition felt more satisfied (P=.02). low interest than (P=.044). Conclusions Findings suggested directly well via attitudes websites. Message impacted sunscreen also through knowledge. Implications designing intervention are discussed.